What is a Copywriter?

A copywriter writes text for advertising and marketing. The goal of a copywriter is to connect with your audience to encourage them to purchase an item or join something. A copywriter is an expert in language persuasion and building connection. 

A copywriter also writes in a way that helps potential clients and customers find you on search engines like Google. Search engine optimization or SEO is the art of using brand keywords on your website and in your blog posts that help Google respond to your audience’s questions. Have you ever wondered how Google can answer multiple questions in one search? That’s SEO. It finds websites that have the same language as your questions and pulls out the information you need. As a business owner, you want Google to offer your products and services to your target audience. 

As your copywriter, it’s my job to do the writing you don’t want to do or don’t have time to do. At ReCreatingHerStory, we specialize in language for women and mom entrepreneurs. As a mom to a toddler, I know how busy days can be. My role is to take the writing off your hands so you can focus on building your business and creating your products and services. I’ll do the writing for you that attracts your target audience and encourage them towards your business goals. 

At ReCreatingHerStory, we offer a variety of packages and will even custom-build a package that suits your business needs. We write copy or words for websites, blog posts, product descriptions, and email marketing. The words on your website helps potential clients on the internet find you through SEO keywords. 

In addition to website copy, we also offer email marketing copy. In your email campaign,  is where you build connections with your audience and offer exclusive products and services. Emails are a very intimate and sacred space. In emails, you can speak to your audience directly and transparently about your process and offers. If done right, your email list can be a direct link to repeat customers. 

To make a connection with your audience and persuade them to act or purchase, a copywriter does research on your industry and uses tested formulas to win them over. Take the guesswork out of business writing and hire a copywriter to do it for you. 

Still, have questions about how a copywriter can help in your business?

Schedule a free call with me today.

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